Get More Work As A Motion Designer
Working as a freelancer in motion graphics can be a great source of income and an excellent career choice for those with the relevant skills. You can enjoy all the benefits of being self-employed and make money doing something you thoroughly enjoy, but unfortunately when working as a motion designer success is not guaranteed. As with any type of freelancing, it can be a struggle to find enough work regularly, and whilst some weeks and months may be very busy, others can be painfully quiet and have a real negative impact on your revenue. There are a few things you can do to help you win more jobs and get more work as a motion designer.
One of the first things any potential client will want to see is your portfolio of previous work and it is the best way to really showcase your skills and experience. It is essential to have a really strong reel and samples of work that you are really proud of on hand for potential clients to see at any time. Set up your portfolio online so it is freely available to the public and promote it across various online channels such as Vimeo and Dribbble. As well as sharing your portfolio online, create a dedicated website for your motion design work that you can direct clients to when they ask for examples of your work. You can also enhance your website to drive direct traffic to your website to generate more leads. Don’t worry if you’re not a web designer, it might be worth investing in a professional to create a site for you, alternatively there are loads of online services out there for setting up simple websites without the need to know any coding or web design.
If you are just starting out as a motion designer and fairly new to the freelancing game, your portfolio might be lacking, and your skills might need a bit of fine-tuning. When you have free time, be sure to spend it working on experimental and personal projects, it can even be worth volunteering your time to help build your portfolio in the early days. The more comprehensive your previous work experience, then the more likely you are to have something in your portfolio that appeals to a prospective client. Work on new and unique projects in a range of styles; if there is something you have never tried before but seen other motion designers doing, then spend some time practicing just that. Spend time working on tutorials to expand your skill set and always strive to grow and learn new things. During the first stages of becoming a freelance motion designer it can be worth taking on jobs for less money than you would expect if it is something that will challenge you and improve your skills.
It is one thing to be a great artist, but if no one knows about you and you don’t know anyone then your amazing work will just become lost. One of the best ways to get more work as a motion designer is to know where to look for opportunities. Spend time building relationships both online and offline to get your name out there. Use online channels such as LinkedIn to make meaningful connections and reach out to people who may be able to connect you with some work. It is also essential to get out the house and meet people in person, research relevant networking events that might be happening in your area and always bring a heap of business cards to give to any potential clients. You never know where you might run into a potential client or useful business contact, so keep some business cards on you at all times and always keep your motion design work at the forefront of your mind.
The most important thing to remember when trying to get more work as a motion designer is that relationship building is key, along with a high-end portfolio. Being able to showcase your work and recent projects to all prospective clients is vital, as anyone looking for a motion designer will want to be blown away by a really high quality level of work. Getting new clients doesn’t have to take up hours of your time, and as your business grows you will naturally gain more work through word of mouth and satisfied customers. Often it isn’t about spending loads of money on advertising or a pushy sales pitch, but more about nurturing lasting relationships and getting your work out there.